For a few years, I have been working at Adobe as a product manager in various forms. When I started, I was brought into the company to help expose workflow gaps and issues that prohibited designers and developers to work together using Adobe products. The result of this work would evolve into multiple features in the web and interactive products, and also into Flash Catalyst. Along the way, I wound up working with some of Adobe’s best product managers to bring Creative Suite 5 Web Premium to market.
Making a change
At that point, I was at a fork in the road. There were two paths in front of me. I really struggled with this decision because it came at the same time that my husband just moved to New York City and I was still living in San Francisco. Living apart from your spouse is extremely difficult and there were so many changes going on at the time, so I decided to stay with product management and take on direct ownership of the Flash Catalyst CS5.5 product. It was a great experience and I was so proud of what the project was doing and the new features that eventually made it to market. Along the way, the growth of HTML5 exploded, and I really wanted to be a part of that, so I jumped on to the Adobe Edge team as the product manager and worked with them to bring the first preview release to customers on Adobe Labs.
Recapturing the spark
While I liked my job and the product I was working on, there was a spark that was missing from my day-to-day activities. I missed the ability to educate and work with the community in a large way. As a product manager, you always speak with users of the product, but that is very different than being an active community member where you contribute, share, and network with other people for the benefit of the larger group. It was this interaction that I realized I missed the most, so with a bit of anxiety, I left product management to find something else that would have the fit and fulfillment I was looking for.
Fortunately, Adobe is a large company, with tons of opportunities for someone that is willing to hit the pavement and seek something out. While attending a convention recently I spoke with my friend Michelle Yaiser who just joined Adobe in the Community Help and Learning department. I have been friends with her for a couple of years and was interested in what she was doing, and her team sounded like a lot of fun to work with, and their focus was on education and solving customer problems, which sounded perfect. Later during that same conference, I met Brian Rinaldi who works in the same department as a Web Community Manager, which sounded like the perfect role for me: work with the community as an active member, network people together, promote community growth and work with the community to solve product, workflow and project issues.
So, I’m very thrilled to announce that I am Adobe’s newest Web Community Manager. This role will put be squarely back into the center of the community as an active contributor and give the the change to return to my roots as a designer and developer for interactive design, design and develop workflow management, and my evolving passion for mobile applications.
As a community manager, I will be focusing on the following areas:
Mobile applications using Flash Professional and ActionScript
First and foremost, I’ll continue to be working with the Flash Community around Flash Professional and ActionScript for mobile applications. For years I have been a “Flasher” and I’m going to continue working with Flash in the growing area of mobile applications using Adobe AIR. Flash is where I started my career and when it comes to mobile apps, I think that Flash is the easiest way to achieve a great user experience.
Interactive design using web standards
Mobile applications using web standards
There are tons of ways to make mobile apps, and some of the newest ways are using web standards and HTML5. In this area of focus, I’m planning on jumping in with technologies like jQuery Mobile, PhoneGap, Sencha, and others to make some sense of the best workflows to create awesome standards-based mobile applications for the mobile browser, or packaged as apps for iOS, Android, Windows Phone, and other platforms.
There you have it!
So that’s the deal! I’m really excited about the new role, and can’t wait to get started.