So it has been quite a week…but I wanted to pass along my thoughts to everyone in the community around the news from Adobe.
First off, I want to thank everyone for all of their messages, e-mails, texts and thoughts on my behalf. Leaving a company you love is always hard, being laid off from a company you love is even harder. I was very shocked on Tuesday when I heard the news about my fate, but you have all helped me get through the week and I am very excited about my future and the opportunities that lie ahead. Layoffs suck, but they aren’t personal—they are business, and while you and I may not agree with the decision, it was made for business reasons, and I’m not angry with Adobe or any of my former co-workers and peers.
Whenever you get laid off, there is always a mixture of emotions. Happiness, relief, grief, anger and fear. That is hard enough, but when you combine that with Adobe’s news on Wednesday, the way it was communicated, and the community reaction, the emotions were exponentially magnified. Now, that being said, while I want to just sit on the sidelines (or my couch) and tune it all out, I can’t—because of my love for this technology and the community that I have tried to support for many years.
I also find myself in this weird middle ground. I am no longer officially working as a community manager or product manager at Adobe; but there are NDA restrictions that prevent me from sharing the how and why of the week’s news. While I might not have my Adobe badge anymore, that in my eyes does not take away any of my responsibility as a leader in the community and speak on your behalf to the stakeholders that are at Adobe. Which brings me to an important point—the product managers, evangelists, community managers, and developer relations team members found out the news and the way it was communicated at almost the same exact time you did. They are wrestling with the news and your reaction in real time—so please be supportive of them as they dig through everything. They really really have your back and are working hard to bring your reactions and feedback to the people that need to hear it.
So, on to the news itself:
First, let’s look at the facts of yesterday’s announcement. The announcement stated that Flash Player for mobile browsers was no longer going to be developed internally, and the technology and product teams at Adobe are focusing on Adobe AIR applications for application development, and continued investment in the desktop browser plug-in.
From an engineering perspective, getting one platform to behave nicely is hard enough, but when you consider the number of devices, operating system fragmentation, and wide range of device hardware, it was going to be a huge mountain to climb. The Flash Player and AIR teams implemented a number of changes to how they make their products and how they release them to try and meet this demand; but when you look at it from a ROI perspective, the investment outweighed the benefit.
Now those are the facts of the announcement—the part that was missing and was handled poorly by communications was around the technologies and roadmaps that go into it. The flow of the information started with a press release from Adobe, that went to the press who want to get attention from their readers, so they linked the “reason” to the Steve Jobs message around Flash, which was read by all of our clients, investors, backers, and then ultimately, us. All of these individuals contacted you, the designers and developers of the platform, and wanted an explanation; however Adobe didn’t prepare the community with information that would be helpful to defend our technology choices and expertise. This then compromised our integrity to our clients; the factual technology announcement didn’t matter—it was communication flow that backed the community into a corner.
The other side of this is the perception and the fundamental value proposition of Flash: to normalize user experiences across platforms, browsers and devices and make it more efficient for designers and developers to create amazing stuff. This gap of not having the mobile player directly hits that value proposition.
Now, let’s look at this from another point of view. HTML5 on desktop browsers is a mess—low adoption, inconsistencies, etc. On mobile, the support is far better and consistent, but the app technologies and languages are the biggest hurdle now between Objective-C, C#, Java and C++. So for Adobe, the choice was to continue to help normalize the developer experience for desktop browsers, and offer the same benefit for app development using AIR. With HTML5 being “better” (not perfect—I know better than to say that), the benefit and more profound impact that Adobe could bring to the community was better tooling support for HTML5 and to have a seat at the table for those that are charting its path. That is what has driven new products like Edge and Muse that I am proud to have played a hand in their early days.
The challenge that Adobe faces with Flash, Flex and AIR is to communicate a roadmap that is reliable and long term to the community to understand and trust and take it to their clients and know that they have Adobe’s 100% commitment behind it. It is this roadmap that I feel will be difficult to deliver, since for a number of the community that work with enterprise know—the roadmap needs to be long term between three to five years. In addition, it needs to be within the mobile and device ecosystem, which has become so volatile that any roadmap will need to have significant shifts and changes since the platforms themselves haven’t provided clear roadmaps of their own. It is the silence around the lack of a road map that has been deafening—but the teams are working hard to give you the information you need to do your job and run your businesses.
Say what you will about the way the message was communicated, but know that the teams at Adobe believe in you, support you and go to bat for you every day.
I know that I do…
…and always will.